My piece, ‘A Surprising Success: The Maas Ice-Cream Empire 1935-76’ (A Family History by Henry Eves), is published today in the anthology ‘Nothing Is More Real Than Nothing: Writings On Ezra Maas’ [Valley Press]
I first became aware of the reclusive artist, Ezra Maas, several years ago through the writings of his biographer, Daniel James. Maas’ enigmatic influence on the origins of celebrity culture and counterculture can be found hidden among the stories and histories of such luminaries as de Kooning, Crowley, Sontag, Manson, Dylan, Bowie, Warhol. Scratch beneath the surface of any number of influential artists’ histories and mention of him will be threaded there.
The mysterious Maas Foundation has, over the years, created and dispelled so many Maas myths that it has become something of an artwork itself. Traces of his early life are rare, often threadbare, so it was a delightful surprise when an unpublished document relating…
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